So what is all the buzz about article marketing and how can it benefit you?
Article marketing is using content from your site and promoting it on the web to promote yourself first and then to promote your site. I say to promote yourself first and then your site because great content makes you the expert. then you will be the person people look to for guidance.
Article marketing could be the most important tool in promoting your affiliate links or your primary business since it is very effective and free. Write anything that is on topic and that interests you.
Google loves great original website content and pays you back you with high rankings for your keywords. So when you post a great article on your site or blog it becomes valuable to Google searchers. Article marketing will be the most effective if you are actually helping your readers. Do not try to sell them something right away. Searchers do not want to be sold they want solutions. They want highly useful information that solves the problem they have.
Of course your purpose in writing great content is to increase your website or blog traffic which will ultimately lead to sales, but your first priority should be helping people. Help solve a problem or isse they have and you will reap the rewards.
To help rank higher on Google use the Google keyword tool. Even you do not have an ad-words account you can use this tool to find great keywords. A great strategy is to find keyword with low competition but with a decent amount of searches a month. Then write your article around that keyword. I would suggest over 5,000 searches a month. Keep in mind that the top listing in a Google search get about 30% of the traffic so if a keyword gets 20,000 searches a month, then if you are in the number 1 spot you will get about 6000 visitors to your article. Of that you will probably get about 10% that will actually visit your website or blog and become leads.
A great keyword density goal would be 1-3%. This means that your keyword or keyword phrase should be written once for every 40 to 60 words. Don't try to make this exact just use it as a guide. Now I don't mean just write useless information and load up the keyword in your text. This will not work will probably get your content banned or even worselow rankings. If your site is not on the first page of Google for your keyword you might as well be invisible.
Now let's say you have written a great article the next step is to get page views, get readers. You can use an article marketing service. These will save you a lot of time since you will not have to submit to each article directory individually.
Serious online marketers use article marketing as a serious tool for promotion.
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