A couple of years ago, when search engines like Yahoo or Google started their hard ascension towards becoming the most valuable companies in the online industry, the content wasn't so dense as it is today. At that time, not everyone had the chance of delivering content through a web platform like a website or blog, so the content was thin in number, but the quality was higher than now. Nowadays, anyone can buy an internet domain for the price of two bottles of milk, and start writing content, hoping to get huge traffic and get their sales done.
Because not everyone can provide the same quality of the content, as they might not have sufficient knowledge or are trying to develop focusing on quantity rather than quality, the average user experience dropped. Visitors are wasting time on articles low on information or which are written in a difficult to understand manner. In order to improve the user experience back to its pre-search engine era, Google developed certain algorithm updates that helped ranking high-quality content websites better than the rest. One of these updates is the Panda update. Using the technology developed by a third party, Google analyses the quality of the articles from a website and then decides if the ranking of that website needs to be changed accordingly.
If you are in the position of having one or more low-quality articles on your website, then you better act fast before you get penalized by Panda. However, even if you already dropped your rankings in SERP (Search Engine Results Page), here is what you need to do in order to restore the previous better state. Firstly, there is the need to deal with the low-quality existing articles. There are two main ways to do this: you either remove the articles from the website, and also making sure they are removed from the sitemap, or you edit them in order to improve their quality.
Even though the first method is faster, less time and money consuming, it is highly recommended to recheck the problem articles and to improve them by getting them re-written by an experienced content writer or editor. This way the article will be preserved, so you will also increase its quality without damaging the internal link structure of your website or blog.
However, if you decide to remove the article, make sure that you also remove or redirect any links targeting that page. Also, generate a new sitemap of your blog/website and send it to Google using the Google Webmasters tool.
The Truth About Internet Money Simple Problem Solving Steps How to Begin an Effective Home Business
0 comments:
Post a Comment